While studying abroad in Florence, Italy, I had the opportunity to take a digital marketing course. Throughout the semester, we were tasked with working with the CEO of Bettaknit, which is a small fashion start up company. The goal of this company was to sell high quality yarn in order for young woman to create their own fashion and #makeknittingcoolagain. My team and I put together a creative brief to help her reach her desired audience and increase her digital presence. As a result of our hard work, the CEO choose to implement our ideas. Today their Instagram has double while their Youtube has tripled in followers.
During my advertising course at St. Joe's, my group and I had to invent a product and design a marketing campaign around the product’s launch. We created a subscription workout box that is customizable to the consumer's work out needs. We incorporated both traditional and digital marketing communication techniques as well as planned out the budget.
In the spring semster of 2019 I took a web design course. For the class we were asked to create a design persona that would help us create the visuals of our coded web pages. This is the visual mood board I created for the assignment. It shows the colors I would like to use, along with pictures different settings and items that inspire the vibes I would like my site to give off. Over all I wanted the mood to feel classy, vibrant, and proffesional.
My junior year I had the privilage of serving as the Co-President and Marketing Director of Spoon University. I was in charge of planning events and marketing our chapter of Spoon on Saint Joseph's campus. Check out the social media page I ran on Spoon's Instagram. Don't know what Spoon University is? No Problem, learn more at Spoon's website.